The Selling Point

How well do you know your brand’s social media presence? Look at social reviews. Do you know what people are saying about Applaws online? Check the Applaws USA facebook recommendations and comments or go to Pinterest and see what people are posting about your products. Then use these reviews in your sales process. Did you know that Applaws USA is active on Facebook? How about that Pinterest users are posting and pinning photos and reviews of the Applaws products regularly? As you think about enhancing your selling strategy this year, it may be time to take to social media.

After doing some organic research and looking at what has been effective for Applaws online, we’ve drafted a few tips for you:

1. Don’t ignore social bookmarking sites. Social bookmarking sites like Reddit, StumbleUpon, and Digg allow people explore and share articles, photos, blogs, etc… Set up searches around your brand or industry and see what people are talking about. Then use these trending topics to boost your sales.
2. Look for pictures and videos. You would be surprised how many post unsolicited media about your brand online. Check YouTube, Tumblr, Instagram, Flickr, and other visually driven social sites for pictures of happy customers, videos of pets, and more. These are a great way to show your clients and prospects how happy consumers are with your products.
3. Mimic what your brand is doing online. Take a look at the Applaws USA Facebook page. What are they doing that is getting consumer interaction? What are they promoting online? Remember, your are selling for a brand that has personality. Find out what that it is and use it to your advantage.
4. Get involved. Do any of your stores use social media? Chances are, they do. Use this as an opportunity for mutually beneficial marketing and selling. Share things from the Applaws social sites on their pages. And share what they have going on with the Applaws page and your network. Show them you care about more than selling a product and they will respond.

As you can see, there are many social media features that can aid in your selling process. The key is to find the ones that work for you. Take these tips and start your own social selling strategy. We look forward to seeing what you do!

If you have any questions about these tips or want to learn more, feel free to contact us. We’d love to chat about how you can use the Applaws online assets to further your sales.