The Selling Point

Did you know natural and specialty pet foods and treats are becoming increasingly popular in the US. In fact, a recent study from GFK tracked sales in over 11,000 US pet outlets – including national and regional chains, as well as neighborhood pet shops – and showed that grain-free pet food sales grew 28% year over year in 2013.

Talk about great news to start 2014! Making nutrition and health the number one priority of it’s product development has always been at the forefront of the Novipet brand. As a result, you are well aware that the Novipet product line is 100% free of corn, soy, wheat, and their by-products. The recent buzz around pet wellness and organic, grain free diet has set the stage for you to create a solid sales framework in the coming year. Not only is Novipet at the forefront of creating grain free health supplements supported by the NASC, they have done so in a tasty and accessible way.

Here are few other points from the article to use in your sales tool-belt:

• Grain-free products totaled over $1.7 billion in sales at pet outlets over the past year.
• They account for one-third of all new pet items introduced each month.
• In the past year, the number of grain-free pet products has grown 33%, to over 3,500 on shelves today – about 2,300 for dogs, versus roughly 1,200 for cats.
• Consumers pay roughly 45% more for grain-free products.

People are have been moving toward a trend of healthier treatment and conscious feeding of their furry family members. Play to this strength and your sales will follow, if not exceed, the projections this year.