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The Selling Point

Consumers Care More About Healthy Pet Food Instead of Organic

The increased emphasis put on our animal’s food is no fluke. Experts have seen a marked increase in the amount of healthy pet foods being purchased from stores and online. Specialty foods that cost a bit more and have to be shipped from smaller shops are becoming more and more common and will continue to grow.

The American Pet Association has predicted that pet parents will spend $58 million on pet foods in the 2014 year, and expects that number to grow even more. According to Packaged Facts, a market research firm, the yearly amount spent on pet foods should rise to $9.4 billion.

However, consumers are drawing a line between organic and natural foods, and what is healthy for their pets specifically. The market is expected to become more diverse and personalized to each consumer’s pet and large chains are going to have to adapt.

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