APPA’s mission is to provide the services necessary to give you the opportunity to prosper. In order for us to fulfill this goal, we have developed member benefits and programs in response to your needs as you face a changing global pet product market. There are many reasons to belong to APPA, and the following list is only the beginning. Many more new programs are planned for the coming year. Please note, APPA membership offers you the following:
Pet Products Trade Show
Global Pet Expo is the most popular reason for belonging to our association. It is the premier pet industry event in the United States, and one of the key selling opportunities in the world.
Industry Benefits
Market Research, legislative representation and public relations are some of the “cornerstone” benefits of APPA membership. These programs influence the entire industry, and are outlined in depth in the following pages.
Market Research
National Pet Owners Survey
Since 1988, APPA has been gathering information and publishing the industry’s most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles and small animals. Every other year, APPA publishes the National Pet Owners Survey. The current study was conducted for 2008-2009 by Ipsos-Insight. APPA’s objective of the study is to monitor consumer habits on an ongoing basis in order to identify short- and long-term trends in pet ownership, product and service consumption.
Also included in The Pet Owners Survey is an in-depth Lifestyle and Media Survey which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. It is intended to develop a consumer profile including behavioral information, media habits and retail preference. This report highlights Internet usage; time spent listening to the radio, travel, work, television viewing, leisure activities, pet ownership and online shopping for pet(s). Each member receives a complimentary copy of the report.
